The Fun Theory is a Volkswagen-supported contest that ends December 15, 2009. Come up with an idea that uses fun to encourage positive behavior. Their examples include wiring a public staircase like a piano keyboard to encourage walking instead of riding the escalator; each stair triggers a different note to play.
This is a charming and brilliant idea: public art + social consciousness + gaming as something more than just gaming.
Below is a video showing how to encourage non-littering behavior: have the trash sound like it's falling down a deep well.
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Love, Mom