This was a chance to learn Drupal 7 and try an experiment of creating a ‘blogroll’ site that would aggregate content from other blogs without me having to do anything. It is a work-in-progress.
There is no revenue now, but Google AdSense would be the obvious choice. Given that I don’t create the content, there is an issue about ownership: it would not be ethical for me to earn money from someone else’s work, but on the other hand, I would be driving traffic to that site. The ideal model would be more like BoingBoing or Slashdot.
The concept is content for fathers of young children, but it could be any niche. Although I think this niche happens to be an underserved one.
Initially I was grabbing feeds from sites like GeekDad but they post so frequently (every 30 minutes) that this site ended up being a poor clone of Wired.com. The better way, it turned out, was to focus on blogs that post infrequently, once per week or less. This way, this site provides a useful service by aggregating content that would otherwise be under the radar for most people.
The design is based on a theme by ProsePoint which specializes in themes for periodicals.
Drupal 7, with some adjustment of the PHP templates.
The key to the site are the feeds importer modules that import and parse RSS feeds from sites I’ve specified.